James L. Riviello, Managing Partner/Co-Founder
Mr. Riviello is a Managing Partner and Co-Founder of SWOT Management Group. SWOTmg provides sales and channel development solutions exclusively to the high-tech industry by integrating sales, marketing and research services. They have developed a proven methodology with processes that focus on Strategy, Alignment and Execution to help their clients create and sustain a competitive advantage. In 2007, SWOTmg was awarded the US Chamber of Commerce Blue Ribbon Business Award.

Prior to founding SWOT Management Group, Mr. Riviello spent 13 years in a variety of sales leadership positions at Sun Microsystems. During this time, Mr. Riviello managed and motivated a team of sales, systems, service, marketing, channel, finance, and industry specialists deriving record sales of $155m. He partnered with key technology solution providers, independent hardware vendors and independent software providers to drive 96% of the business through strategic channel partners. As a result, Mr. Riviello has real world experience; lessons learned and best practices for developing a partner channel to effectively scale a sales organization. Mr. Riviello received Sun’s America Sales Leadership Award consecutively from 1996 through 2003 and was named the Northeast Manager of the Year during 4 of his 13 years at Sun Microsystems. Other career highlights include technical and sales positions at GE and Xerox.

In June 2007 Mr. Riviello formed Channeltivity, LLC. – a channel lifecycle management software service company for the technology industry. Channeltivity provides a suite of easy-to-use online tools to take Channel Lifecycle Management to the next level.

Mr. Riviello has a passion for excellence, enormous energy and the ability to energize others. He holds a B.A. in Computer Science from Potsdam State University of NY, is a Sales Coach, an author of many whitepapers on Sales Management and Channel Development and an active member of the Entrepreneur’s Organization, an influential global community of business owners who engage in dynamic peer-to-peer learning experiences. Mr. Riviello is also an active member of the American Marketing Association, Society of Technical Communications, Sun Alumni Association and the Association of Strategic Alliance Professionals.

Mr. Riviello lives in Lansdale, PA with his wife Kathy and 3 children. He coaches AAU/Travel Basketball, enjoys photography, music and the ocean.

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