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Keith Herndon Keith L. Herndon, Vice President of Research and Product Development
Mr. Herndon is an executive with 20 years of demonstrated credentials in business development, strategic planning, operations, and technology management. Before teaming with SWOT Management Group, an integrated sales and marketing company, Mr. Herndon was President of Internet Decisions, a firm specializing in Internet strategy and project management. Prior to launching the firm, he was Vice President and General Manager of One Source Pro, where he led the private-label e-commerce relationship with client Office Depot. Mr. Herndon was also Vice President of Planning and Product Development at Cox Interactive Media where he managed the business development and technology groups. He managed several strategic relationships with companies such as Yahoo Broadcast and MP3.com. He led technical due diligence efforts on many Cox new media investments and served on the board of directors of Enkia Corp., a recipient of a Cox investment. Later, Mr. Herndon was President and Chief Operating Officer of the Red Hot Technology Accelerator, a business incubator and consulting practice. He was also Director of Operations for Cox Radio Interactive, where he managed strategic technology. Mr. Herndon's early career was in journalism as a reporter and editor at The Atlanta Journal and Constitution. He has been a featured speaker at numerous industry events including an IFRA Technology Conference, a BankOne E-commerce Conference, and a Technology in Entertainment Forum. He holds a bachelor's degree in journalism from the University of Georgia and a master's degree from the University of Oklahoma. Mr. Herndon is a member of the Association of Internet Researchers and the Technology Association of Georgia.

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