Monty Cornell, Vice President of Channel and Sales Intelligence
Mr. Cornell joins SWOTmg after having run the most prolific Channel Research organization in the industry; having designed implemented, managed and presented some of its most influential and widely recognized research initiatives.

In 1999, Mr. Cornell joined CMP Technology's Channel Group and served as the Senior Analyst and Group Director of Channel and Strategic Intelligence. Mr. Cornell managed all aspects of the research and database efforts for CMP’s Channel brands. This included such industry defining studies as the VARBusiness Annual Report Card, CRN Channel Champions, CRN Sourcing Study, VARBusiness 500, and VARBusiness State of the Market for the publications; and landmark channel studies such as Deploying Technology, Demand Generation and Information Consumption in the Channel. In addition to research, this team designed and implemented CMP’s Channel Database, which was at the time the most comprehensive database of Solution Provider organizations, locations, and individuals in the industry.

Mr.Cornell began his technology career with Entre’ Computer Centers managing one of the largest Solution Provider locations in the country. After joining the Entre’ corporate headquarters team, he consulted with franchisees in building sales teams and programs as well as back office operations. With partners, Mr. Cornell then purchased and revived a dormant franchise and worked as an independent consultant to other SP organizations and manufacturers as well. Immediately prior to joining CMP, Cornell spent nine years as the Senior Consultant at Charles River Strategies in Wellesley, MA managing client engagements in the areas of new product, market, and channel development for clients ranging from pre-venture start-ups to IBM, Hewlett-Packard, and Lotus Development.

Mr. Cornell holds a BBA in Finance from James Madison University.

e-mail Monty Cornell