Study #2 : Worldwide Value-Added Distributor

The Challenge: This high-profile client needed assistance developing sales opportunities within new end-user accounts. The focus was to identify, develop and initiate relationships with a specified number of resellers and companies nationwide.

The Solution: SWOTmg held management kickoff meetings, facilitated account planning sessions, 45 day management follow-up meetings, and more to build our client’s partner ecosystem.

The Results: Our nationwide program with this Value-Added Distributor was able to increase its number of new targeted end user accounts and identify key sales opportunities. SWOTmg identified and researched over 60 strategic accounts and the distributor experienced over $1 million in opportunities identified and closed for incremental revenue. Due to the heightened success, this program was extended, to assist the client in continuing to add value to its resellers’ business.