Study #4 : Software Internet Security Company

The Challenge: Our client was having trouble creating demand and interest in new product and service offerings related to the datacenter. They needed an approach that would allow them to introduce other solutions beyond their core product.

The Solution: Our Sales Intelligence division helped this company develop a comprehensive analysis for each account based on profiling, developing intelligence and creating a multi-faceted approach to convert the prospect to a client. We also had briefing and debriefing strategy sessions to touch on paralyzed areas of concern.

The Results: After a multi-phased process, our client was able to create new business developments and proposals, and close a number of new business deals from opportunities identified through our work together at a 5x ROI rate.