Study #5 : Data Center and Storage System ISV

The Challenge: A young channel program needed to execute and establish corporate differentiation in order to capture partner mindshare.

The Solution: SWOTmg worked with the company’s channel managers to develop detailed business and sales plans, and channel activity was managed on our portal. After beginning the program in the Mid-Atlantic Region, this prominent ISV decided to expand the program so that our services were used nationwide to assist in increased revenue, launching a new phase of development for the company.

The Results: The return on investment for this client has been significant. Target account and territory development have grown, as well as greater retention of new international partners, and partner launches. In conjunction with our program, in less than one year, they have earned an additional $2 million of revenue.