Study #6 : Computer Reseller

The Challenge: A computer reseller was planning to move from a product-centric sales focus to a services focus, and wanted to improve lead generation and account planning as part of this initiative.

The Solution: SWOTmg focused on building corporate positioning and integrating the company’s partner mapping. This program created pipeline and partner development strategies to assist this reseller in entering a new marketplace. We assisted with the transitioning and repositioning of their hardware focus to become a services centric company, and created a Go-to-Market strategy.

The Results: As a result of our collaborative efforts, this company has experienced a 100% year-over-year sales growth. This computer reseller hired a Business Development specialist and created lead reports to expedite sales. Our client has also established a relationship with a worldwide hardware manufacturer and differentiated its place in today’s marketplace.