The Sales Intelligence division of SWOTmg provides actionable business and IT intelligence on target markets, target industries and/or strategic target accounts. The focus of this division is to proactively help organizations jumpstart the sales process, focus the marketing effort and identify high probability projects and opportunities.
Today, sales and marketing leaders have more pressure than ever to build revenues with increasing efficiency. As a result, Sales Intelligence has emerged as a strategic approach to discovering answers to these mission critical questions:
- "How can I better speak the language of my target customers?"
- "How can I compete more effectively against my competitors?"
- "How do I create efficient go-to-market strategies?"
- “How can I reduce marketing/prospecting cycles and capture opportunities quickly”
Our Sales Intelligence Division has assembled a sales support group that provides both the strategic sales research and real-time client investigation sales people need to effectively and accurately target the right geographic territory. In today’s selling environment, you always want your sales team doing what they do best – getting and staying in front of the customer. Most sales people don’t have the time nor do they necessarily like to do the research and related prospecting that will help them land and expand inside their target accounts.
At SWOTmg, we have built a team of MBA-level sales, marketing, technology and channel professionals who focus on integrating sales strategy and marketing insight to develop account penetration strategies and tactics. Our sales intelligence team utilizes relevant research methods, including primary and secondary research, to gather the fundamental information necessary to determine target markets and segments for product offerings, appropriate messaging and promotions to these targets, end-user buying behaviors/motivators, and competitive and partner intelligence.
We will help you to evaluate target companies, industries, and market segments allowing you to quickly seize opportunities at the right moment and not waste sales cycles. Our custom approach ensures the right combination of real-time research and strategy, resulting in actionable recommendations that actually drive revenue. Research based approaches have statistically resulted in a 14% ROI as opposed to 3%-5% ROI for traditional marketing approaches. In addition, the research based approach provides a laser-focus to sales initiatives and drives marketing efforts more efficiently – saving money and reducing sales cycles while providing support for corporate strategy development.
SWOTmg Sales Intelligence Services are focused on the following areas:
Attack Plans |
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Strategic Account Attack Plans: In-depth account analysis incorporating business, sales & marketing account penetration strategy for account capture. |
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Industry Attack Plans: Industry analysis identifying strategic drivers, issues and target companies. |
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Territory Attack Plans: Territory analysis identifying business climate, target prospects and potential market opportunity. |
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Target Penetration Strategy Sessions: Face-to-face strategy meetings with our senior research team to develop actionable go-to-market strategies. |
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For a sample of one of our plans, please click here. |
Environmental Analysis |
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SWOT3 Analysis: Corporate, target market and competitive positioning analysis and go-to-market strategy assessment. |
Competitve Analysis |
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Intelligence report on specific competitors – combination of Strategic Account Attack Plan and SWOT3 Analysis |
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List Acquisition |
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We can provide you with a targeted marketing list based on your project needs. |
Other Service Offerings:
Channel Development
Sales Development
Sales Intelligence
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