SWOT Management Group (SWOTmg) provides channel development solutions exclusively to the high tech industry by integrating sales, marketing and research services. Leveraging our experience, we have a proven methodology with processes that focus on Strategy, Alignment and Execution to help clients create and sustain a competitive advantage.

• Strategy - To ensure a solid foundation for growth, we develop a systematic plan-of-action for technology manufacturers, distributors and/or value-added resellers.
• Alignment - To unify your internal and external resources to achieve your goals, we create and communicate a single-minded focus and direction among your employees, partners and alliances.
• Execution - For accountability, results and ROI, we implement your strategy and/or enable your organization to implement independently.

Click here for more information about our Channel Development Service Offerings.

What is SWOT?

Our name, “SWOT," comes from the strategic planning tool: SWOT analysis. SWOT analyses use a framework to identify Strengths; Weaknesses; Opportunities; and Threats within organizations to aid with decision making and planning for themselves, competitors, sales goals, marketing initiatives, channels strategies, etc.

We decided to call ourselves SWOT because we help companies focus on their strengths, minimize their weaknesses and create opportunities. On the surface a SWOT analysis may seem like a simple idea. We have found, however, that they can become highly complex and useful indicators for individuals and organizations alike.

The origin of this methodology is often credited to Albert Humphrey, who led a research project at Stanford University in the 1960s and 1970s using data from Fortune 500 companies. Pankaj Ghemawat, professor at Harvard Business School, said, “SWOT was a major step forward in bringing explicitly competitive thinking to bear on questions of strategy,” in “How Business Strategy Tamed the ‘Invisible Hand.’” from Business History Review, Vol. 76, No. 1, Spring 2002. Humphrey’s team used a grid concept to conceptualize and monitor the items in the analysis.

Today, many companies, academics, and individuals use SWOT analyses to assess where they are, where they want to go and what might impede their progress.

We invite you to download our SWOT analysis worksheet for your next strategy session. Click on the image on the right to download the sheet as a PDF.